Top-tier expertise. Without the price tag.

Our Bay Street-calibre lawyers will help you to register your trademark in Canada and the US.

Dwayne Washington, CEO/Founder, NIKE UPLAY Canada

Trusted by thousands of clients across North America

As a tech startup, we wanted an innovative, modern firm handling our trademarks. With The Trademark Group, I could do everything by phone and email - so easy. I was surprised by how much time our lawyer spent with us. Every question was answered, and the process was explained in detail. Lawyers don't usually do that!

Ann Poochareon, Co-Founder, Little Robot Friends

We had several brand names and logos that needed to be registered both in Canada and the US. The Trademark Group worked with our tight budget, and we’ve developed a great partnership!

Dwayne Washington, CEO/Founder, NIKE UPLAY Canada

In the fashion industry, trademarks are EVERYTHING. With trademarks, you become a brand, and brands drive marketability. So protecting your trademarks is really about protecting your sales. I refer INLAND's designers to The Trademark Group because the value they offer can't be beat.

Sarah Power, CEO/Founder, INLAND

We celebrate our staff in so many ways, and our trademarks encourage this positive image. People see our quirky logo and know who we are and what we do, all by that funny little foot! We knew it was important to register it.

Victoria Sicilia, Fund Development Manager, Good Foot

The Trademark Group team helped us to register our SMARTfx trademarks in both Canada and the US. They made the process very easy and affordable, and we are so relieved that our brand is fully protected! Now we can focus on growing our business.

Harry Govind, CEO SMARTfx

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About Us

The Trademark Group is the flat-fee trademark registration service established by the innovative lawyers at The Trademark Group – a boutique Toronto IP law firm focusing exclusively on providing external 'in-house' support to some of North America's most prominent and valuable brands.

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Our Services

Avoid the pitfall of unlicensed, inexperienced online services and the cost uncertainty of hourly-rate large law firms. The Trademark Group provides streamlined trademark registration services at a single flat fee.

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Or, if you have an urgent matter, you can reach us at 1-855-286-7467

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Our fees are among the lowest in North America, 30-70% lower than other firms. We give you a complete, transparent picture of all fees involved – no hidden fees, no surprises.

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At a Glance Guide to Trademarks

Just what is a trademark?

In a nutshell, it’s a mark that allows you to have a unique identity in the marketplace, any special element such as a logo, name, slogan that you use to promote and distinguish your business from others.

What can’t be registered as a trademark?

As you can imagine, there are many things that cannot be registered as a trademark, such as names and surnames, clearly descriptive marks and places of origin to name a few.

Is a trade name the same as a trademark?

No. While these terms are easily confused, a trade name is the name you use to conduct your business. A trademark is the unique “mark” used to distinguish your business in the marketplace.

Who can register a trademark?

Any individual, organization, business, trade union or association may apply to register their mark.

Why should I register my trademark?

The only way to own a trademark that is enforceable across Canada is to register it with the Canadian Intellectual Property Office (CIPO). In the US, you must register it with the United States Patent and Trademark Office (USPTO). Registering domains or setting up a corporation under a name does not mean you own the name as a trademark.

When should I register my trademark?

It’s best to register as soon as you begin to affiliate your brand or identity with your unique “mark”—the word, logo, phrase or other unique thing that becomes your trademark.

Can I register multiple trademarks together?

If you want to register multiple trademarks (such as a logo and a name) you might be able to register them together, if that’s how you will always use them.

How long does the trademark registration process take?

A simple, straightforward trademark registration generally takes 12-18 months in Canada and 8-10 months in the US.

Do I require a second application for Quebec?

Yes. If you intend to operate in Quebec, it is wise to register one application for the English version of the trademark and a separate one for the French translation.

How long does trademark registration last?

It’s valid for ten years with the opportunity to renew.

Why not just use CIPO’s self-filing online form?

Registering a trademark is a complicated and time-consuming process. That’s why the Canadian Intellectual Property Office (CIPO) and the United States Patent and Trademark Office (USPTO) both recommend hiring a registered agent. If you find our fees don’t fit with your budget, we’ve created a self-filing online form that embeds the expertise of a trademark agent to guide you through the process.

What are the steps to registering a trademark?

We can help you every step of the way, with preliminary search, searches and opinion, and finally, application and registration.

What is the fee for registering my trademark?

As of June 17, 2019, the Canadian Intellectual Property Office (CIPO) filing fees are now charged on a “per class” basis instead of on a “per application” basis (e.g., t-shirts and handbags represent two different classes). Fees are $330 for the first class and an additional fee of $100 for each additional class of goods or services covered by the application. For US fees, see our pricing page.